|Emma de Vadder, regional director, North America, Visit England; Jeremy Brinkworth, project director, Rugby World Cup, Visit England; & Kirsteen Scott, business visits & events manager, North America
The upcoming Rugby World Cup was the centre of attention at last night's Visit England event, which took place only two days before the qualifying match between Canada and the U.S. this Saturday at Toronto's BMO Field.
It's an exciting time for the destination, fresh off last year's Olympic Games and the Queen's Diamond Jubilee, and most recently, the birth of the Royal baby.
The much-anticipated World Cup, scheduled for Sept. 18 to Oct. 31, 2015, will take place in 12 venues across England, allowing the country’s assets to be showcased.
It is also expected to boost tourism spend, stimulate the continued growth of the English visitor economy and create jobs in the sector.
The tourism office plans to maximize the benefit of the sports event for tourism by working with the host destination management organizations, venues, and local authorities to support them in delivering the best possible experience.
Part of the strategy will encourage visitors to stay longer and spend more during their visit while also exploring the destination more in-depth.
Jeremy Brinkworth, project director for the Rugby World Cup, said the event will also draw tourists to Rugby, England, the small market town known as the birthplace of the sport.
Overall, two million tickets will be sold, and between 400 – 500,000 overseas vsitors are expected to visit England for the event.
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