| | Wednesday, 31 October 2012 | |
| TDC LAUNCHES WEB SOLUTIONS FOR TRAVELPLUS | |
Transat Distribution Canada (TDC) is offering its proprietary sales and marketing web platform to its TravelPlus and TDC affiliated members. The web strategy bridges the customer interface between bricks and mortar and online retailing.
“With over 84 per cent of the leisure travel consumer shopping online, we have placed our professional travel consultants directly into that path. The TDC website includes not only an agency website but individual agent pages as well. This allows them to easily reach the online consumer” said Yves Lalumière, president of TDC.
The customized bilingual web site has options for dual branding for the TravelPlus members and the affiliated members have their own brand identity. Pre-designed marketing templates are easy to populate without the need for technology expertise. Transat Distribution has partnered with Soft Voyage to power the booking engine and Revelex for the cruise content.
“Our Marlin and Club Voyage professional travel consultants that have been using the new TDC Web system this past year, are reporting new customer leads, group inquiries and the ability to offer any channel selection for their existing customers. We are very pleased to offer this proven web solution to our entire TDC family” said Susan Bowman, VP marketing.
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