GEDEON AND MORIN TAKE NEW POSITIONS AT AIR CANADA

Thursday, 04 October 2012

GEDEON AND MORIN TAKE NEW POSITIONS AT AIR CANADA

Zeina Gedeon

Claude Morin

Air Canada has realigned its sales organization in the wake of its announcement that its new low cost carrier would merge with Air Canada Vacations.

Zeina Gedeon, currently president and CEO, Air Canada Vacations, has been appointed vice president, e-commerce, product distribution and sales development, Air Canada.

In addition to sales development, Gedeon will be responsible for the strategy, development and ongoing management of all distribution channels pertaining to Air Canada products and digital touch points (website, kiosk, mobile devices) including the development of any supporting platforms or new functionalities.

Prior to joining Air Canada Vacations in 2006, Gedeon held senior positions at Air Canada. As general manager, operations - Tango, she helped launch the separately-branded, low-fare service in 2001 that later became a cornerstone of Air Canada's branded-fare strategy. Her experience at Tango was further leveraged when she later became Air Canada's general manager, network optimization.

Reporting to Gedeon are Graham Wareham, senior director, distribution/customer direct; Robert Trudeau, director, business development; and Anna Buchnea, director, passenger sales, Canada.

The head of e-commerce reporting to Gedeon will be appointed at a future date.

Claude Morin, currently vice president, global sales, is appointed vice president, global sales management, Air Canada, with responsibility for customer and partnership management on a global basis.

Morin was appointed vice president, global sales in 2008. Since joining Air Canada in 1985, Morin has held a number of senior management positions including general manager, France, responsible for passenger sales and operations functions; senior director, passenger sales, responsible for all sales generated through the agency distribution network in North America; and vice president, cargo, responsible for all aspects of Air Canada's cargo activities.

Reporting to Morin are Susan Clements, director, agency sales; Gary Cross, general manager, Europe, Middle East, Africa, India; Laureen Davies, director, multi-national sales; Chris Garton, general manager, Asia and Pacific; Patrick Khoury, senior director, sales, USA; Kathy Mason, director, corporate sales; Rosanna Panetta, director, leisure sales; and Alex Pittman, general manager, Latin America & Caribbean.

Both Morin and Gedeon will report to Ben Smith and the appointments take effect immediately.

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