PROMPERU USES FILM TO PROMOTE TOURISM

Friday, 21 September 2012

PROMPERU USES FILM TO PROMOTE TOURISM

Tourism office screens Peru: Empire of Hidden Treasures, which will be used in 2013 marketing campaign

Jovana Arnaut

!!!PROMPERU USES FILM TO PROMOTE TOURISM

Before the dust of the Toronto International Film Festival could completely settle, PromPeru hosted its own private screening of Peru: Empire of Hidden Treasures and the works of Peter Langer, travel photographer.

Last night, at Toronto’s Scotiabank Theatre, approximately 100 guests enjoyed popcorn, candy and refreshments as they viewed the new promotional video for Peru’s 2013 campaign.

Juan Forteza, account manager, VoX International, said that the trailer, Peru: Empire of Hidden Treasures, is going to run all over the world.

Juan Forteza, account manager, VoX International and Peter Langer, travel photographer

“We [want] to be able to [entice] people to go to Peru,” Forteza told TRAVELHotNews.com. “Peter is a person that knows a lot about the country and at the same times he’s a photographer. The pictures that he’s going to introduce are his own photographs and they are very impressive. [So], he can combine his knowledge of the country [with the pictures] and I think he is one of the best people to explain the destination."

"We want [people] to be impressed by Peru and feel the need to go to Peru," Forteza added. "Then, [hopefully they will] contact the tour operators and travel agents, and from there we’re going to get some bookings.”

The Peru trailer shows the country’s culture, history, landscape, cuisine and accommodations. In an attempt to encourage travel to Peru, the trailer uses appealing visuals, dramatic sound effects and music, and abrupt editing and sequences, with an ending caption stating, ‘don’t watch the movie, live it for real.'

To view the full Peru: Empire of Hidden Treasures trailer, visit travel.peru.

After the trailer debut, Langer showed his ‘musical poem’ to the audience.

The 27 minute feature included Langer’s pictures of Peru, accompanied by music, that show the country's museums and archeological sites of the Inca empire, pyramids and temples, colonial cities and culture, wilderness and wildlife, art and architecture, and many other themes that words can’t accurately depict. As Langer said, “Let Peru speak for itself.”

Langer has been going to Peru since 1960, but he said that the changes he’s seen in the country in the last four and five years have been extraordinary.

“It is remarkable,” he said. “The improvements in infrastructure, in hotels, in connectivity and above all [in] human resources training has been a great success story of Peru... it’s a beautiful destination.”

Langer also gave a brief presentation about Peru outlining its geography, climate, history and tourist sites.

He revealed some destinations that many tourists are unaware of including the Santa Catalina Monastery in Arequipa; the Paracas National Reserve in Ica, which contains the world’s richest ecosystem; and the Parque de la Reserva in Lima.

“Parque de la Reserva has been reformed by the municipality of Lima,” Langer said. “They spent 15 million dollars on a set of fountains that put Las Vegas to shame... if you have an inner child, go there.”

Later, guests went into a private lounge for a trade show that included exhibits from Transat Discoveries, Trafalgar, Kensington Tours, G Adventures and Gateways International.

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