| | Wednesday, 29 August 2012 | |
| ACV KICKS-OFF ITS LARGEST EVER CAMPAIGN | |
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| Nino Montagnese, vice president, sales and marketing, Air Canada Vacations |
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Air Canada Vacations has launched a new advertising campaign enticing consumers to book early.
The campaign will run throughout the month of September in Montreal, Toronto, Calgary and Vancouver and will be delivered across a variety of marketing platforms including TV, radio, out of home, print and online.
The ads depict an inviting beach combined with a short message reminding what happens when travellers wait to book a dream vacation.
“The most popular destinations, resorts, and departure dates sell out quickly. The new witty campaign aims specifically at reminding travellers of the consequences of booking late,” said Nino Montagnese, vice president, sales and marketing, ACV.
Travellers that book by Oct. 31 will also get a $200 rebate per person as well as the PriceGuard guarantee.
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