| BRAND USA CEO JIM EVANS STEPS DOWN | | Caroline Beteta will assume resposibility as interim CEO | |
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| Jim Evans, former CEO, Brand USA |
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Jim Evans, CEO, Brand USA, is stepping down and will be replaced in the interim by Caroline Beteta, chairman-elect, Brand USA.
The year-old organization's board of directors has begun a search for Evans' replacement. The agreement was reached in consultation with the board, and comes as the organization pivots from a start-up endeavor to securing its place as the nation's destination marketing organization.
Beteta is the CEO of Visit California, and a long-time industry veteran. She will assume responsibility as interim CEO effective immediately.
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