|ENSEMBLE CELEBRATES ITS TOP 25 PRODUCERS |
|Top producing members cruise on the Azamara Quest|
Ensemble Travel Group celebrated its top 25 producers in Canada and the U.S. with a Mediterranean cruise from May 28 to June 2, aboard the Azamara Quest. Sailing from Nice to Rome, the group of 130 included Ensemble’s top producing members, sponsoring suppliers, and guests.
A member-only executive business meeting, led by Pearlman and Co-President Libbie Rice, was an opportunity to bring together a high-level group of influential members to discuss industry trends, economic impacts and strategic direction of the organization.
“We are seeing the benefits of our unique North American structure come to fruition,” said Rice. “We’ve been slowly but successfully evolving our strategy, leveraging the strengths of both countries and fine-tuning the Ensemble value proposition. We’ve added bench strength in our membership services department on both sides of the border and, even during an economically challenging year; we have been able to help our members become more profitable.”
According to Deana Murphy, executive director of sales, Sunwing Vacations/Vacations Express, the opportunity to take part in this gathering was particularly relevant, given their entry into the North American market with the recent acquisition of Vacations Express.
Getting the chance to meet and forge relationships with Ensemble’s top producers on both sides of the border – in one shot – is priceless,” said Murphy. “We value our relationship with Ensemble and given the parallel North American strategies, we are eager to parlay our success with Sunwing in Canada into the U.S. through Vacations Express.”
Apart from the executive business meeting, this year’s Ensemble Top 25 Celebration itinerary featured a number of exclusive leisure activities, including shore excursions in St. Tropez, Monte Carlo, Lucca and Cinque Terre for wine-tastings and guided tours.
In addition to the already mentioned sponsors, other Ensemble Travel Group partners who took part in the Ensemble Top 25 celebration were Avis Budget Group, British Airways, Celebrity Cruises, Crystal Cruises, Globus family of brands, Holland America Line, Norwegian Cruise Line, Oceania Cruises, RBC Insurance, Royal Caribbean International, Travel Bound, Viking River Cruises, Virgin Atlantic and WestJet Vacations.