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| THE SUN SHINES OVER VISIT FLORIDA |
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New campaign ‘Been There, Haven’t Done That’ kicks off with Florida partners; 2.5 million Canadians visit the state in 2007
Charmaine Pang
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| The VISIT Florida delegation | | On Friday afternoon, Visit Florida brought eight partners along to provide an update on what’s new and undiscovered in the Sunshine State – hence the new campaign, ‘Been There, Haven’t Done That’. The afternoon was hosted at the InterContinental Toronto Centre’s spa, allowing participants to relax and enjoy some mini treatments. Visit Florida has reason to celebrate another year of Canadians visiting their sunny state. In the first three quarters of 2008, 2.3 million Canadians visited Florida, a 15.5 per cent increase from the same period the previous year, said Henny Groenendijk, Public Relations Manager for Visit Florida.
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| SCOTLAND ‘BURNS’ UP |
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Visit Scotland celebrates Robert Burns’ 250th birthday and rings in Homecoming Scotland year
Charmaine Pang, photos by Lisa Raffaele
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| The Hon. Bob Rae at head table, making a toast to The Queen | | On Friday evening, Visit Scotland hosted “Aboon Them A’” (‘Above Them All’), the “highest Burns Supper in the world”, at the 360 Restaurant atop Toronto’s CN Tower. Robert Burns, Scotland’s most beloved poet, would have celebrated his 250th birthday in 2009. Approximately 200 attendees from the travel industry, the St. Andrew’s Society of Toronto and other ‘Scottish admirers’, including The Honourable Bob Rae, came dressed in their Highland best to kick off the year. This year is also a big one for Scotland, which will host its ‘Homecoming Scotland’ festivities year-round, welcoming those with ties to Scotland back ‘home’. Whether you or your clients have Scottish ancestry, have studied or worked in Scotland, or simply haven’t been, 2009 is the year to visit.
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| COSTA’S NEW DIRECTOR, KEY ACCOUNTS |
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| Carmen Corvos-Roig | | Carmen Corvos-Roig joins Costa as Director, Strategic Alliances and Key Accounts
Carmen Corvos-Roig has been named Director of Strategic Alliances and Key Accounts for Costa Cruise Lines - North America. Most recently, Corvos-Roig was business development director for Carnival Cruise Lines, overseeing the Miami-Dade region of Florida. In her new role, she will report directly to Scott Knutson, VP of sales. Corvos-Roig began her career with Carnival 28 years ago in embarkation and reservations, working for the company while attending the University of Miami, where she earned a bachelor’s degree. During her time with Carnival, she was named “sales person of the year” and was consistently ranked among the top 10 sales representatives for the company.
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| RECESSION PROOF $ELLING WITH $TEVE |
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Steve Crowhurst returns to Addison with Recession Proof Selling
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| Steve Crowhurst | | Steve Crowhurst, well-known Canadian industry trainer/motivator, returns to the Addison Shows this spring with his pre-show Power 90 seminar, “Recession Proof Selling”. After working over the past few years with many of Canada’s top Tour Operators, Chains and Consortiums, Steve has the inside track on what it takes to make it in tough times. Steve’s Recession Proof Selling seminar is 90 minutes of tough-time sales and marketing techniques that will help you create and deliver an in-house economic stimulus plan for your agency. Discover who is travelling, why and where they’re going; the words that pull, tell and sell during tough times; how to use preferred supplier incentives to boost customer response; how to “own” the news and use it to your advantage; how to prospect in tough times; and come away with 10 Ready-to-Go Recession Based Marketing Ideas. Click here to register for the Addison Show nearest you!
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| VISIT INDIA INCENTIVE |
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India Tourism announces series of incentives to minimize negative impact of Mumbai; 'Buy One, Get One' plan
The Indian Ministry of Tourism is undertaking a series of confidence building measures to minimize the negative impact of the recent global economic meltdown followed by the incident in Mumbai, and to promote tourism to India during the current year. To stimulate the growth of tourism to India the “Visit India 2009” proposal has been announced, whereby add-on incentives are being offered to foreign tourists visiting the country from April to December 2009.
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| CATHAY REDUCES FUEL SURCHARGE |
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| Cathay Pacific will further reduce its fuel surcharges following an adjustment to surcharge levels approved by the Hong Kong Civil Aviation Department. The new surcharges of $7.80 US for short-haul services in North and South East Asia and $35.90 US for long-haul services will apply from February 1 for a two-month period to March 31, 2009. The adjustments represent reductions of about 44 per cent from the current surcharges of $13.80 US for short-haul services and $64 US for long-haul services.
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| TRAVEL COUNSELLORS HIT THE WEB |
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Travel Counsellors Canada launches first live webcast exclusive for Canadian agents
Travel Counsellors has broadcast its first live webcast catered exclusively to its agents in Canada. The Canadian head office team has launched its own monthly webcast from its Toronto based office to agents throughout the country in order to provide them with relevant travel industry information and company updates. General manager Lynda Sinclair hosted the live show this week, which included various members of head office staff giving information on the latest sales figures, as well as marketing tips and special incentives launched to encourage and motivate the Travel Counsellors.
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| GLP SENDS AGENTS TO CHINA |
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GLP Worldwide Expedition announces China & Yangtze River Cruise agent FAM trip March 19 to April 1
GLP Worldwide Expedition Travel and Tours is offering a China & Yangtze River Cruise familiarization trip to qualified travel agents that takes place March 19 to April 1, 2009. The trip will include stops in China including: Beijing, Shanghai, Wuzhen, Hangzhou, Suzhou, and a scenic Yangtze River Cruise. Highlights include: the Great Wall of China, Beijing Olympic Centre, Tiananmen Square, Forbidden City and a four-night Yangtze River Cruise on the five-star East King ship. Agents must register for the FAM by February 13, 2009. The agent FAM trip registration costs $1,080 per agent based on twin occupancy with a $600 single supplement cost if requested. Continue reading for more details or visit the TRAVELHotNews FAM Trips section by clicking here.
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