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| Transat responds to Government international Air Transportation Policy |
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Supports increased liberalization, provided economic and tax policy overhauled
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| Jean-Marc Eustache | |
Transat A.T. Inc. has filed its submission in response to the Government of Canada's consultation on Air Transportation Policy launched on October 25. Transat agrees in principle with the Government's efforts to further liberalize Canada's international air policies, to the extent that the current economic and tax policy framework is overhauled. While it shares the Government's objective to secure new market development and traffic growth opportunities for the airline industry and provide new services and enhanced competition to Canadian customers, Transat strongly states it is imperative that certain fundamental principles be recognized and firmly integrated into the Government's overall approach.
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| Capture travel web customer in 11 seconds or they're off |
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Only 26% of consumers enjoy online shopping experience
11 seconds. That's about all the time travel companies have to capture the customer on their websites or risk them getting bored and going elsewhere. Gillian Gibson, vice president of multi-national customer group for Amadeus, made that observation, as she drew parallels with how long it takes consumers to choose a product in the offline retail world. Gibson noted that despite the competition in the market place no one had yet managed to crack the loyalty and profitability issues in online travel and that online retailers fail to convert 97% of shoppers.
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| MEXICANA SIGNS HISTORIC AGREEMENT WITH PILOT'S UNION |
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Zero salary increase and savings of nearly $50 million
Mexicana Airlines and the Asociación Sindical de Pilotos Aviadores (Mexican Airline Pilots Union, ASPA) have signed a historic agreement during the revision of their collective labour contract. Mexicana and ASPA, who have been negotiating for several months, made the announcement yesterday when the ASPA Assembly approved an agreement that approved a zero salary increase and provides substantial savings in terms of costs and increased productivity.
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| Prince Charles confirmed as Patron of the first British Tourism Week |
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| HRH Prince Charles | |
Royal endorsement to help UK tourist industry
UK tourism chiefs hope the royal endorsement of Prince Charles, who has agreed to be patron of British Tourism Week, will help raise the profile of the UK tourist industry at home and overseas. British Tourism Week takes place on March 12-18 next year. Announcing the Prince's involvement during World Travel Market, VisitBritain chief executive Tom Wright said: "His support is further evidence of the critical importance of tourism to the UK economy and of our royal heritage to the tourism industry.
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| New chairman for CATO |
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Signature CFO appointed for 2007
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| Danny Ladouceur | | Pierre LePage, the Executive Director of CATO, (The Canadian Association of Tour Operators) has announced the selection of Danny Ladouceur, CFO of Signature Vacations/First Choice Canada, as the new CATO Chairman for 2007. Nancy Jackson, commercial director, Nolitours/Transat Holidays, has been elected to the new position of CATO vice-chair, for the same period. "I look forward to working with all board members of CATO in dealing with the quickly evolving industry issues, challenges and opportunities offered to all ITC and FIT outbound tour operators in Canada." said Ladouceur.
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| Travelocity invests in customer service to improve retention |
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It's not all about price
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| Michelle Peluso | | Travelocity is gearing up its customer service in a bid to build loyalty and retention. The online travel agent has launched a 'Service Guarantee' and claims to have improved operating profits as a result. An India-based team proactively seeks out problems affecting customers. President and chief executive Michelle Peluso said online players had spent too much time focusing on the commodity and not enough on providing a great experience. "We have focused consumers to think that price is what matters, so the more we do things like this the more we crack the nut on loyalty and move away from being exclusively about price." Peluso said that part of the Service Guarantee was to contact customers with a similar itinerary once it has identified an issue that might affect their trip or holiday.
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