Canada's #1 travel trade e-magazine
April 23, 2014
 
 
IHG Talks Successful Marketing In The Digital Age
Engagement, openness & opportunity recognition are key drivers to a marketing campaign in Canada, says director of marketing, IHG
Zachary-Cy Vanasse
Jo Allan
Jo Allan
Successfully marketing a brand  isn't as simple as it once was. Consumers receive information from myriad channels in the modern world, making it ever more complicated to be assured that your brand is being seen and consumed in a valuable way. Negotiating the where, why and how of marketing in the travel segment is complex and involved and requires an understanding of the needs of each communication channel when executing a successful marketing campaign. So what can help... Full text... and comments...
 
 
 
 
Trafalgar Releases 2014 CostSaver Brochure
Features 32 itineraries that can save clients up to 30% compared to travelling alone
!!! Trafalgar Releases 2014 CostSaver Brochure
Trafalgar has released its CostSaver Brochure offering over 32 value-packed itineraries including Regional Experiences, European Discoveries plus four City Breaks. Clients who book a CostSaver vacation save up to 30 per cent compared to travelling alone. Trafalgar also has a new national offer valid Apr. 2-30, 2014. Travellers can save $400 per couple ($200 off per person) when booking a Trafalgar 2014 Europe & Britain guided vacation (excluding City Break, East Mediterranean and Cruise itineraries) in conjunction with flights on any carrier including published air. The nine-day Irish Wonder... Full text... and comments...
 
 
 
 
Beaches Resorts To Offer Sailing Instruction
'Sailing Fun' program has been launched in conjunction with the American Sailing Association
!!!  Beaches Resorts To Offer Sailing Instruction
Beaches Resorts has recently launched a new sailing program at Beaches Turks & Caicos Resort Villages & Spa, Beaches Negril Resort & Spa and Beaches Ocho Rios Resort & Golf Club in conjunction with the American Sailing Association (ASA). During the new "Sailing Fun" Experience, guests can participate in four two-hour session sailing courses designed to introduce both children (ages eight... Full text... and comments...
 
 
 
 
Insight Partners With Organic Farm For Earth Day
Tour operator pledges funds towards Whitmuir Organic Farm to further develop its sustainable efforts for the next three years
!!! Insight Partners With Organic Farm For Earth Day
Insight Vacations has partnered up with the Whitmuir Organic Farm and Living Learning School in Edinburgh, Scotland, to promote sustainable food and living in celebration of Earth Day today. Alongside the Treadright Foundation, a not-for-profit foundation established by The Travel Corporation to promote sustainable tourism among its family of... Full text... and comments...
 
 
 
 
Fire Destroys Restaurant At Hard Rock Punta Cana
Caribbean cuisine themed restaurant Isla destroyed in kitchen fire, according to reports
Fire Destroys Restaurant At Hard Rock Punt Cana
A fire destroyed the Isla restaurant at the Hard Rock Hotel & Casino in Punta Cana last week, according to local media reports. Firefighters were able to put out the blaze before it could spread and cause further damage. According to the local fire chief, the restaurant suffered extensive damage. No one was injured... Full text... and comments...
 
 
 
 
Sunquest Announces Top Gear Agent Promotion Winner
Lisa Smith from Marlin Travel in Port Hope, ON wins a five-night air-inclusive Barbados getaway
Lisa Smith & Heidi Lord
Lisa Smith & Heidi Lord
Sunquest has announced the winner of its Top Gear agent promotion is Lisa Smith from Marlin Travel in Port Hope, ON. Between Mar. 18 and Apr. 14, for every Barbados booking that agents made, they were entered in a draw to win their very own Barbados getaway: a five-night air-inclusive trip for two staying at the Hilton Barbados Resort. The agent contest was part of... Full text... and comments...
 
 
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